Everything we know about getting cited.
Practical, sourced guides to generative and answer engine optimization — the same material we work from. No gated PDFs, no email wall.
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The fundamentals of generative and answer engine optimization.
01
What is generative engine optimization?
GEO is how you get AI engines to cite and recommend your brand. A plain-English definition, how it works, and how it…
Fundamentals · 8 min read
02
GEO vs SEO: what actually changes
SEO optimizes for ranking on a results page. GEO optimizes for being cited inside an AI answer. What carries over,…
Comparison · 7 min read
03
How much does GEO cost in India?
What GEO actually costs in India — real ranges, what drives them, and how to tell a real engagement from a relabelled…
Pricing · 6 min read
How the engines work
What actually decides whether an AI system cites you.
04
How ChatGPT decides what to recommend
A walkthrough of the retrieval pipeline behind AI recommendations — and the specific signals that decide whether your…
Deep dive · 8 min read
05
How to appear in Google AI Overviews
AI Overviews now sit above the organic results and absorb most of the clicks. Here is what determines which sources get…
Google · 7 min read
06
How to get cited by Perplexity
Perplexity cites its sources inline and visibly, which makes it the most measurable AI engine — and the best place to…
Perplexity · 6 min read
Do the work
Technical foundations and measurement you can run yourself.
07
The technical GEO checklist
Crawler access, structured data, rendering, freshness signals and llms.txt — the technical foundation an AI engine…
Technical · 9 min read
08
How to measure AI visibility
You cannot improve what you don't measure. The prompt-panel method: how to build a repeatable baseline of how AI…
Measurement · 8 min read
By industry
Where the opportunity sits in specific markets.
09
GEO for local businesses
When someone asks AI for a local service provider, a few businesses get named. What decides which — and why local is…
Local · 7 min read
10
GEO for interior designers
Design clients now start with an AI question, not a search. What decides which studios get named — and why portfolio…
Industry · 6 min read
11
GEO for real estate
Buyers ask AI about neighbourhoods, prices and builders before visiting a portal. Most agents are invisible in those…
Industry · 6 min read
12
GEO for hotels and resorts
Travellers now plan itineraries by conversation. If an AI engine doesn't know your property fits a traveller's specific…
Industry · 6 min read
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