Free services
The AI visibility checker, the published guides and the initial GEO audit are provided free of charge. Nothing is payable for them, so nothing is refundable. You are never asked for card details to use them.
Paid engagements
Paid work is agreed in a separate written proposal or statement of work, signed before anything begins. That document sets the scope, the fee, the schedule and the deliverables, and where it differs from this page, the signed agreement takes precedence.
The terms below are our standard position and apply unless your agreement says otherwise.
Monthly retainers
- Invoiced monthly in advance.
- You may cancel at any time with 14 days’ written notice by email.
- On cancellation you are charged for the current month, and nothing further. Months already delivered are not refundable.
- If we have taken payment for a month that has not yet started, that payment is returned in full.
Fixed-scope projects
- Typically invoiced 50% before work begins and 50% on delivery.
- If you cancel before work begins, the advance is refunded in full.
- If you cancel once work is under way, we refund the advance less the value of work already performed, calculated honestly against the hours and deliverables completed. We will show you that calculation.
- Work already delivered and accepted is not refundable.
If we do not deliver
If we fail to deliver what the agreement says we would, tell us in writing. We will either put it right at no extra cost, or refund the portion of the fee covering the undelivered work. We would rather fix it, but the choice is yours.
What is not refundable
We do not refund on the basis of results. As set out in our Terms and Conditions, we cannot guarantee citations, rankings, traffic or revenue, because AI engines are third-party systems outside our control. We charge for work performed, not for outcomes promised. If that is not the arrangement you want, please do not engage us.
Third-party costs already spent on your behalf — tools, subscriptions, paid placements — are not refundable once incurred.
How to request a refund
Email nehum@baidlabs.com with your invoice reference and what you are asking for. We will respond within 7 business days and, where a refund is due, process it within 14 business days to the original payment method. Bank or gateway charges may apply and are outside our control.
Billing disputes
Please raise any invoice query within 15 days of the invoice date so we can resolve it quickly. Nothing here affects your statutory rights under the Consumer Protection Act, 2019 or other applicable law.